I'm Randy Bęno, an entrepreneur and performance marketing specialist. This platform is dedicated to sharing the systems and mental models needed to thrive outside the traditionally-prescribed career path. Welcome to the new school of thought.
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I don't believe in having a single point of failure. My brand is built on three core pillars: a high-performance agency that drives revenue, an education platform that builds lethal skills, and a content system that provides unfiltered strategic insights. This is the blueprint.
For businesses that are done with retainers and ready for results. We build performance-based lead generation systems that fuel scalable growth. We don't get paid for effort; we get paid for ROI.
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The skills that build empires aren't taught in classrooms. This is the playbook for mastering lethal, high-income skills—from performance marketing to sales—that the system conveniently ignores.
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The Black Box ReportMy personal archive of strategies, mental models, and tactical breakdowns that are too direct for social media. No fluff, no gatekeeping—just the actionable insights I use to build my businesses.
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For a select number of established businesses and ambitious founders, I offer direct, 1:1 strategic advisory and on-site intensives. We'll work together to solve your most complex growth challenges—from go-to-market strategy to building a scalable client acquisition system—and provide the clarity you need to win.
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I'm 22 years old, and I've spent my career in the trenches of one of the purest meritocracies in the business world: pay-per-lead marketing. While my peers were collecting debt at university, I was learning how to generate tangible ROI and deliver outcomes for my clients, at scale.
My philosophy is simple: the traditional path laid out to you is designed to keep you "typical". True sovereignty—financial and personal—is achieved by acquiring lethal, real-world skills and building systems that work for you.
I don't deal in theory or motivation; I deal in strategy and execution.
This brand is the unfiltered playbook of everything I've learned from building my own agency and getting into rooms with 9/10-figure entrepreneurs and legendary business operators.
It's a rejection of the normal, designed to give you the strategic leverage you need to build a future you can be proud of.
SERIAL ENTREPRENEUR & REAL ESTATE MOGUL
Being personally coached by JT, a multi 9-figure serial entrepreneur with 80+ companies globally, taught me how to operate at a world-class scale. His playbook, followed by millions online, is a masterclass in brand amplification and aggressive expansion in marketing and real estate.
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FORMER 7-ELEVEN CEO & FOUNDER OF REEBOK
A private masterclass in building iconic brands. I learned directly from Joe Foster, founder of the $4B titan, Reebok, and Jim Keys, former CEO of the 83,000+ store logistical juggernaut, 7-Eleven. Their core lesson was clear: global domination is built on mastering logistics and achieving brand ubiquity.
FORMER HIGH-RANKING CAPO & BUSINESSMAN
A lesson in high-stakes business from the man who generated an estimated $5 to $8 million per week for the Colombo family. With over 1.3 million subscribers online, Michael's insights on negotiation, risk management, and loyalty are an invaluable, untaught edge forged in an environment where the consequences were absolute.
And many more...
Forget the generic advice. These are the real questions you should be asking—about the system, the skills, and the strategy required to build a life on your own terms. Here are the unfiltered answers.
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Because it's a pure meritocracy. You don't get paid for effort, you get paid for results. While others sell retainers and hope for the best, we build systems that generate tangible, high-value leads for businesses. It's the fastest path to becoming indispensable in the market and commanding a high income based on the value you create, not the hours you work.
No. The skills that create wealth today aren't taught in lecture halls; they're learned in the trenches. A degree proves you can follow instructions for four years. Mastering a high-income skill like performance marketing proves you can create tangible value in the real world. Which do you think is more valuable?
No. Get-rich-quick is a fantasy. This is a get-rich-smart strategy. It requires intense focus, discipline, and the willingness to master a difficult technical skill. There are no shortcuts, but there is a blueprint. The work is hard, but the outcome is worth it.
Three things. One, we are practitioners first. I'm actively running large-scale campaigns, not just teaching theory. Two, we focus on systems, not just tactics. You'll learn how to build a scalable client acquisition machine, not just how to run a single ad. Three, we are unfiltered. There is no gatekeeping of the strategies that actually work.
Your age is your single greatest advantage. You have the time to master the skills, the energy to outwork the competition, and a native understanding of the digital world that older generations have to pay consultants to understand. Don't see your age as a liability; it's your leverage.